Ecommerce Playbook: Numbers, Struggles & Growth Why right now is the best time to dial in your spend vs. aMER
Aug 19, 2025
Explore the struggle e-commerce leaders face when relying on guesswork instead of real data. Discover how forecasting models like Spend and aMER provide clear insights akin to a DEXA scan, revealing the true health of your business. Learn why most budgets lack realism and how to prepare better for Q4 by effectively analyzing spending power. Delve into the importance of adapting strategies to current market dynamics and utilize advanced analytical tools for optimized customer acquisition and retention.
AI Snips
Chapters
Transcript
Episode notes
Desert Trip With Family
- Taylor Holiday recounts a family desert trip with 30 people, a lazy river, and kids playing nonstop.
- He uses the story to segue into being back and focused on work after vacation.
Forecasting As The Business Nervous System
- Spend & aMER models are foundational inputs to a predictive profit system that lets leaders see future P&L reality.
- Taylor Holiday says visibility into spend and new-customer revenue is critical for daily decision-making and planning.
Models Are The Business DEXA Scan
- A Spend & aMER model acts like a DEXA scan by anchoring leaders in the actual health of their marketing and revenue.
- Taylor Holiday argues that knowing reality creates optionality to deliberately change outcomes.