Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold This is WORKING! Apple Mail Tip Nobody Knows Yet! 🤫🤫 The Bachelorette is From Secret Lives of Mormon Wives!?? Jay’s SCOOP | Ep. 411
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Sep 12, 2025 Discover how Apple’s Mail app can transform your email strategy with priority placements that boost open rates by 28%. Learn the right tweaks for subject lines that get your promotions noticed, like using words such as 'confirmation' and 'approval.' Enjoy some humorous insights into marketing blunders, including the pitfalls of poorly placed QR codes. Plus, get the scoop on current pop culture with a look at reality TV's ups and downs and a candy trademark controversy, all while gearing up for an exciting virtual conference!
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Apple Mail Is A High-Impact Channel
- Nearly half of all email is read in Apple's Mail app, making it a high-impact channel.
- Apple now surfaces certain emails as 'priority' on lock screens, changing visibility dynamics.
Priority Placement Boosts Opens
- Apple is pushing 'priority' emails to lock screens and a priority view inside Mail.
- Emails that land in that priority bucket can boost open rates by roughly 28%.
A/B Test Confirmation-Style Copy Now
- Test reframing promotional messages using confirmation-style language in subject and body.
- This styling can increase priority placement by over 50% and lift opens quickly.