Social Media for Solid Client Connections with Aimee Butler, Frank McLaughlin, and Alan Hensley

Aug 1, 2022

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Aimee Butler is a certified financial planner and the Principal at Merriman Wealth Management. Aimee has over 15 years of experience as an advisor, district manager, and regional director. She was previously the Managing Principal of Waddell & Reed, a company she worked with for more than nine years before joining Merriman in 2018. She also served as the Marketing Field Implementation Officer at Ameriprise Financial Services. She holds a Bachelor's degree in Business Management from Providence College.

Frank McLaughlin has been a wealth advisor for Merriman Wealth Management since August 2013. As a certified financial planner, Frank focuses on helping his clients live fully by creating sound financial strategies. He graduated with a degree in Finance from Washington State University. Frank is an advocate of sustainable investing and is passionate about helping people overcome the emotional aspects of retirement.

Alan Hensley is a wealth advisor for Merriman Wealth Management who has over 15 years of experience in wealth management. Before joining Merriman in 2016, Alan served as a financial advisor for LPL Financial and a licensed personal banker for Wells Fargo. As a certified financial planner, Alan specializes in helping families simplify their finances and make smart choices with money. He completed his Bachelor’s degree in Economics at the University of Washington.

Aimee, Frank, and Alan join me today to discuss their thoughts on using social media to build connections with prospects and clients. They share their initial reservations about using social media professionally and describe the subsequent feedback. They explain how they measure the impact they make with their posts and how they come up with ideas for social media content. They also highlight the value of repurposing and reposting social media content and underscore why you should still try to give value to prospects even if they don’t qualify as clients.

“Personal connection takes some time; social media helps build it faster.” - Alan Hensley

This week on The Model FA Podcast:

What excited them about using social media for business and relationship development
The reservations they had about using social media for business development
How their existing connections reacted after they started using social media professionally
The learning curve involved in creating content for business development
Vanity metrics and how Frank measures the success of his content
Leading with education and how to handle conversations with prospects who don’t qualify
The recency bias and how to determine the subject matter of your social media content
Keeping a content idea notebook
Using social media for relationship building
Reposting, reusing, and repurposing content
The value of connecting with your centers of influence on social media platforms

Resources Mentioned:

Book: The Alchemist: A Fable About Following Your Dream by Paulo Coelho
Book: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
Book: Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek
Book: Three Feet from Gold: Turn Your Obstacles Into Opportunities by Dan John Miller

Our Favorite Quotes:

“Social media does a great job at leaving clues. Through social media, you can share a little bit more about your personality and the things you’re into—you allow everyone to connect with you on that personal front.” - David DeCelle
“Be intentional and pay attention to the people you want to connect with. Notice the little things that they do, interact with them, and comment.” - Aimee Butler
“Write down questions you get from normal client conversations and shoot videos about those because other people and other clientele you serve will be asking the same questions.” - Frank McLaughlin

Connect with Merriman Wealth Management:

Connect with Aimee Butler:

Connect with Frank McLaughlin:

Connect with Alan Hensley:

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.

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