The Futur with Chris Do 108 - Redesigning Education — with Ayo Seligman
Nov 25, 2020
Ayo Seligman, the managing director of brand and creative at Minerva Project, dives into the future of education. He shares his journey from graduating at UCLA to spearheading innovative educational strategies. The conversation highlights Minerva's unique approach that prioritizes active learning and collaboration. Ayo discusses the challenges of traditional education, rising tuition costs, and the importance of flexible online methods. He emphasizes creating interconnected curriculums and passionate teaching to redefine success and improve student outcomes.
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Path to Design
- Ayo Seligman's high school counselor suggested applying to UCLA's design program because his grades might not suffice for regular admission.
- Seligman's interest in arts stemmed from his upbringing, with his father being a museum director.
Discovering Graphic Design
- At UCLA, Seligman discovered his passion for graphic design in Bill Brown's typography class.
- He was drawn to the field's blend of analytical and creative principles, combining geometry and artistic expression.
Early Career and Landor
- After graduation, Seligman and a friend created an online zine exploring early web design, which led to a job at a pioneering internet marketing firm.
- He later worked at Landor, transitioning from design to naming, writing, and finally strategy.