Kroger's New E-Commerce Unit – Smart Move or Eventual Disaster?

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Simbe, Infios and Ocampo Capital Chris Walton and Anne Mezzenga discuss how Kroger is betting big on e-commerce—but is its strategy already flawed? In this segment, brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, Chris and Anne debate Kroger’s controversial decision to separate online operations into a standalone unit, question the leadership choice, and unpack whether this sets Kroger up for success—or disaster.

(0:03) – Kroger forms new e-commerce business unit

(0:11) – Yael Cosset promoted to EVP and Chief Digital Officer

(0:32) – Kroger CEO Ron Sargent emphasizes digital growth

(0:56) – Should e-commerce be a separate division?

(1:46) – Why this goes against omnichannel best practices

(2:53) – Is Kroger stuck in the sunk cost trap with Ocado?

(3:54) – Concerns over leadership structure and priorities

(6:07) – Are digital sales underperforming despite the investment?

(7:14) – Final thoughts: too many risks, not enough clarity

Don’t miss this deep dive into a major retail shakeup—and what it could mean for the future of grocery e-commerce. For the full episode head here: https://youtu.be/K-LainhQQyY

#kroger #ecommercestrategy #retailnews #grocery #ocado #omnichannelretail #digitaltransformation #onlinegroceryshopping #retailtech #retailinsights

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