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X, formerly known as Twitter, has reported significant profits of $1.25 billion in 2024, a notable increase from previous years. However, the revenue reveals a more concerning trend, sitting at approximately $3 billion, which is only half of its former peak. The resurgence in advertising dollars, particularly due to the influx of political advertisements during the election cycle, partially supports this profit increase, yet the long-term sustainability of these gains is questionable. The company has successfully shifted towards a subscription revenue model, generating $1 billion, but increasing profitability for the future may hinge on their ability to maintain revenue as cost-cutting measures reach their limits.