How to Turn Failure Into Fortune - Michael Jacobson | 143

Michael Jacobson is redefining the floral industry while championing innovation and growth! With a background in consulting, real estate, and transportation solutions, Michael has proven himself as a visionary leader across multiple industries.

As the CEO of French Florist, he transformed a struggling business into the largest flower shop in Los Angeles, generating $10M in revenue by 2024. He is also pioneering the use of cutting-edge technology to raise industry standards and expand globally.

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Connect with Michael Jacobson:
LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/
Facebook: https://www.facebook.com/frenchflorist
Instagram: https://www.instagram.com/frenchflorist/
Twitter (X): https://x.com/FrenchFlorist

Chapters:
0:00 Introduction to YPO and Peer Groups
5:14 Growing the Business in Los Angeles
9:47 Shifting to an Online Business Model
16:33 Handling Pandemic-Era Challenges
20:15 International Expansion and New Markets
24:08 Building Partnerships with Luxury Brands
27:45 The Power of Customer Experience
33:14 Challenges and Opportunities in Scaling Internationally
37:25 Most Memorable Customer Feedback
41:05 Working with Top Brands and Taking Risks
44:17 Where to Follow and Contact Information

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