Elmarie Marais (GoCrisis, Founder)

What do you do when you’re unhappy at work? Maybe you’re burnt out from long hours? Or you see the way your employer does things and think to yourself “surely there’s a better way?” For many founders and CEO's, it's a familiar experience, and one that can spur them into the decision of starting their own business. Evan Davis talks to Elmarie Marais about her experience of crisis management, and how a crisis of her own led to the founding of her own company, GoCrisis.

Production team: Producers: Simon Tulett and Drew Hyndman Editor: Matt Willis Sound: Rod Farquhar Production co-ordinator: Katie Morrison