TCC Podcast #111: The Red Carpet Dream with Erika Lyremark

Erika Lyremark, known as the “business whipstress,” is our guest for the latest episode of The Copywriter Club Podcast. Like a few of our other guest experts, Erika doesn’t call herself a copywriter, but she has written her own copy (it’s good) in the past and knows a bit about the business struggle copywriters go through. So Kira and Rob asked her about: •  how she became the “business whipstress” •  her red carpet dream and how to find yours •  how to get clarity around “your thing” in your space •  the importance of clearing clutter (real and imaginary) •  the types of clients she works with and the problems she helps them solve •  the three things to focus on when developing products •  Erika’s creation process and how she goes from idea to glamorous products •  why it’s important to get outside of your bubble when creating your brand •  the biggest takeaways from each step of her career path •  how discipline and structure contribute to her success •  why she doesn’t call herself a copywriter even though she writes a lot of copy •  two things you need to do to establish your authority •  how to get better at selling (and why you should) •  boundaries and how to get comfortable with them Sounds pretty good, right? We think you’ll like this one. To hear it, click the play button below, or download it to your favorite podcast app. Readers scroll down for a full transcript.   The people and stuff we mentioned on the show: Think Like a Stripper (Erika’s book) Mark’d Mastery (Erika’s business program) Autumn Thompkins Laura Belgray Sam Horn Cashvertising Hypnotic Writing Tony Robbins Paul Jarvis Erika on Instagram Srini Rao DailyWhip.com Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership, designed for you, to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. Rob:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea or two, to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira:   You are invited to join the club for episode 111, as we chat with author and business coach, Erika Lyremark about how she became a business whipstress, what it takes to truly stand out, writing great copy, even though she doesn't call herself a copywriter and what she has done to up level her business. Kira:   Welcome Erika. Rob:   Hey Erika. Erika: Hello. Kira:   I'm so happy to have you here. You have been a mentor to me for years before I even started my copywriting business so I feel like this is just such a great place to be with you right now. Erika: Well I am very thrilled to be here as well. Kira:   All right. Let's start with your story. How did you end up as a business whipstress? Erika: I don't think that was on my list of occupations when I was a young lady. I wanted to be a race car driver, I wanted to be a doctor, I wanted to be a fashion designer, but I always knew that I wanted to be in charge. Like no matter what I was doing, it's like if I'm not in charge, I actually don't do well. I'm a terrible employee, but if I know that I'm in charge, I actually excel at that. So, I mean, long story short, I'm super nerdy, I love learning. I'm hardcore Type A, I'm super driven. I've always been really really motivated in my life. I'm also highly creative. I've always been really creative. I'm very much left brain, right brain split, so there's one side or the other. It's constantly arguing with the other side. In the 1990s I was a stripper for nine years out in Seattle, Washington, where I live now and in 2001,