This week on Partnerships Unraveled, we're thrilled to have Jason Beal, VP of Worldwide Partner Ecosystems at Barracuda Networks, share his twenty-five years of expertise on Cybersecurity and Channels.

Jason delves into the crucial role of partners in providing SMBs with the necessary cybersecurity solutions, allowing them to focus on their core activities without constantly worrying about potential breaches.

We discuss the operational challenges and the immense opportunities available for partners willing to step up and offer these essential services. Jason offers invaluable insights into the importance of partner agility and effective channel marketing strategies, including Market Development Funds (MDF), to create demand and support partners' efforts.

Learn how third-party companies are transforming channel marketing and how vendors can better engage with partners, particularly those without dedicated marketing staff.

But that's not all—we also touch on partner empathy, a key ingredient for successful collaborations. Jason introduces Barracuda's unique formula of combining intelligence, emotional connection, and actionable strategies to achieve remarkable results.

Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonbeal/

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086 - Jason Beal - The Importance of Partner Empathy