The Think Media Podcast 479: Why You Can’t Play YouTube the 'Old Way' Anymore
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Jan 15, 2026 
Sean Cannell, a YouTube educator and founder of Think Media, shares his insights on going full-time on YouTube in 2026. He emphasizes the need for adaptation, moving away from outdated tactics, and the importance of a pro mindset. Cannell discusses the significance of investing in editing and strategic content planning, alongside monetization options like affiliate marketing. He highlights the power of AI for research and optimizing production, while also sharing the potential of passive income through well-ranked videos.
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Old YouTube Rules Are Dead
- YouTube advice from years past is outdated; posting randomly won't cut it in 2026.
- Success now requires adapting to platform changes, creative differentiation, and updated strategy.
Design Your Podcast Before Recording
- Do more than record long conversations; plan guests, hooks, question order, and editing.
- Design show length and structure intentionally to increase retention and stand out.
Create Your Own Offer First
- Build and sell your own offer for fastest monetization if possible.
- Consider services, info products, or high-LTV niches rather than relying solely on views.
