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Sales Pipeline Radio

How Data and Storytelling Impacts All of Sales, Brand and Marketing

Sep 26, 2024
20:58

This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN.

Tune in to Learn:

  • How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
  • Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
  • How and why data is essential for crafting personalized stories that resonate more effectively
  • How successful businesses balance long-term branding with short-term demand generation
  • The role AI plays in helping companies scale personalized stories for a broad audience

Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog. 

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

Sales Pipeline Radio was recently listed as a 30 Best Sales Management Podcasts

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