The Colin and Samir Show Why TikTok's Top Stars Raised a $25M Fund 💸
Apr 3, 2022
This week introduces a fresh format with three intriguing stories. Discover how the D'Amelio family is shaking up the investment scene with a $25 million fund aimed at supporting diverse startups. Enjoy a nostalgic ranking of childhood chocolate cereals that sparks laughter and memories. Plus, explore YouTube's latest strategy to dive into the podcasting realm, boosting discoverability and monetization. The conversation also touches on how creators leverage analytics to refine their content approach in today's fast-paced digital landscape.
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Creators as Investors
- Creators are becoming investors, leveraging their understanding of online audiences.
- This allows creators to benefit from long-term value they create for brands.
Long-Term Value of Brand Deals
- Colin and Samir's MrBeast interview, sponsored by JellySmack, gained significant views over time.
- This demonstrates the long-term value creators provide, justifying their move into investing.
De-Risking Creator Careers
- The D'Amelios' venture capital fund, 444 Capital, may be a way to diversify their income streams.
- This strategy could mitigate the risks associated with relying solely on their current popularity.