Creators Turned Investors

This chapter explores the emergence of creators as investors, focusing on the launch of 444 Capital, a new venture capital fund aiming to raise $25 million. It discusses the unique insights creators bring to investment opportunities and highlights the evolving dynamics between creators and companies, particularly in supporting women and minority-led startups. The chapter also examines the challenges of balancing content creation with investment strategies, underlining the importance of leveraging current fame for long-term success in the rapidly changing digital landscape.