Style and Substance

Raising Expectations When We're Done Settling

Oct 8, 2025
Discover the pivotal moment when women realize they can demand more from their careers and brands. Unpack the reasons behind under-expectation and how to shift that mindset. Explore how life transitions impact ambition and the importance of authenticity in pursuing success. Learn how effective branding can elevate presence and credibility. Get practical steps to raise your expectations and surround yourself with a supportive community. This conversation will inspire you to leave your mark and embrace your true potential!
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ANECDOTE

Family Story That Shapes Purpose

  • Fiona describes her father's bright potential and how war and migration blocked his opportunities in the UK.
  • This personal history fuels her drive to help others realise their full potential through branding.
INSIGHT

Good Woman Script Undermines Ambition

  • Elizabeth explains the 'good woman' script conditions women to be agreeable and undersell themselves in business.
  • Chronic stress and people-pleasing make visibility and expansion feel unsafe, so ambition shrinks.
INSIGHT

Midlife: From Achievement To Authenticity

  • Midlife shifts move many women from proving themselves to seeking legacy and authenticity.
  • That reorientation can either unlock higher expectations or risk self-erasure if it becomes an excuse to shrink.
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