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Settling for mediocrity is one of the biggest dangers in running a fitness business. I recently came across the idea that some business owners aim to stay just below the VAT threshold for the sake of comfort. It’s a mindset I can’t get behind. Comfort can lead to complacency, and that’s when you start losing the fire and passion that built your business in the first place. Growth isn’t just a target, it’s necessary for staying relevant and creating new opportunities. You need to drive demand and build relationships that give you confidence and wisdom. Feeling like your business is stagnating? Let’s work together to break through that ceiling and keep moving forward.