What is the proper way to send a referral? (assuming you want it to be successful) How do you make sure when you're sending or even receiving a referral that you're doing justice to the process. Well, let us speak from experience as many referrals that we've given out over the years. I screwed this up recently, right? I have a friend who's in commercial real estate (and we get asked all the time, for some reason in the Phoenix area, there must be no great commercial realtors that are known to residential agents) and I gave their contact information out to 3 different realtors in the last couple of weeks. Guess how many contacted my commercial friend? ZERO And it was a really big Aha moment for me. Why am I giving them the contact info? I'm going to have her reach out to them or I'm going to connect both parties in a text message, email or some sort of audio message. At the end of the day, this is an opportunity for the referring agent, the one with the referral to make some money, right? Not too dissimilar then like when we get to lead and we could go sell them a house or take a listing or get a listing appointment. And we, we typically as real estate agents drop the ball on that too because we don't follow up because like somehow it's supposed to fall out of the sky falling in my lap and like there's a paycheck.
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