Wealthy Way Coaching Is Evolving: Why Services Win Now
Dec 28, 2025
The coaching industry is evolving, not dying, as it faces rising consumer expectations. Trust is becoming harder to earn, requiring businesses to focus on delivering better fulfillment. The discussion covers the shift towards service-based models, highlighting the importance of compliance and ethical marketing in a crowded field. Insights into customer demographics reveal how exclusive high-end masterminds attract affluent clients. Finally, the podcast emphasizes innovative payment structures and referral strategies that facilitate growth.
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Coaching Market Is Maturing
- The coaching market is maturing from solo coaches to structured firms like tax, law, and insurance groups.
- Jason says the old $5k/month solo coach model largely doesn't exist anymore and buyers are more established.
Price Services To Match Customer Means
- Offer services at lower, recurring price points to capture people who can't afford big upfront programs.
- Ryan recommends pure service offers starting around $1,000/month rather than $5k+ one-time buys.
M19: An Elite, Discretionary Offer
- Ryan describes M19 as an elite, discretionary offering requiring $1M+ in revenue to join and attracting high-net-worth golfers.
- That demographic buys high-priced experiences easily, so selling discretionary, premium offers converts differently.