In this episode of The GTM Pack podcast, we interview Jens Hentschel, Founder, Trainer & Consultant at FIVIS based in London, England.
In this conversation, we dig into:
💡 Why sellers need to prioritize understanding their buyer's journey
💡 How do procurement professionals approach purchasing and why it matters
💡 Why sellers must become commercial consultants and help reduce the buyer's anxiety
#b2b #gtm #saas #sales