Economist Podcasts Fellow-BRICS road: a club expands
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Aug 25, 2023 
John McDermott, Chief Africa correspondent at The Economist, shares insights on the recent BRICS expansion and its geopolitical implications. Holly Berman delves into the rise of child influencers, discussing the regulatory hurdles and marketing impacts of this phenomenon. Anne Rowe honors Bindeshwar Pathak, who revolutionized sanitation in India through innovative toilet designs and empowerment efforts for lower castes. The discussion uncovers the complexities within BRICS and the evolving landscape of social media marketing.
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BRICS Expansion
- The BRICS alliance (Brazil, Russia, India, China, South Africa) has expanded.
- Six new countries (Argentina, Egypt, Ethiopia, Iran, Saudi Arabia, UAE) joined the bloc.
Shifting Geopolitics
- The BRICS summit highlighted the shifting geopolitical landscape.
- Emerging powers are becoming more assertive on the global stage, seeking influence between the West and China.
China's Influence
- China's influence is evident in the selection of the new BRICS members.
- The Gulf countries' membership aligns with their desire to balance relations between the West and China.