Economist Podcasts cover image

Fellow-BRICS road: a club expands

Economist Podcasts

00:00

The Rise of Child Influencers

This chapter examines the emergence of child social media influencers, spotlighting a young YouTuber who gained fame through unboxing toys. It discusses the impact of platforms like YouTube Kids on child content creation, including lucrative brand partnerships and the regulatory challenges that come with targeting young audiences. Additionally, it highlights recent legislative efforts aimed at protecting the rights and privacy of child creators in the influencer marketing landscape.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app