

Purpose & Profit with Professor George Serafeim
Nov 8, 2022
Professor George Serafeim, Harvard Professor, Board Member and Advisor, discusses balancing corporate purpose with profit and building profitable purpose-driven organizations. He explores the challenges and opportunities in creating companies that positively impact society. Topics include impact accounting, aligning reporting with strategy, and the importance of understanding the distinction between strategy and operational effectiveness.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Purpose and Profit: Building Profitable Purpose-Driven Organizations
01:32 • 19min
Challenges and Distinctions in Strategy and Sustainability
20:32 • 2min
The Importance of Impact Accounting for Companies
22:59 • 3min
Aligning Reporting with Strategy and Overcoming Challenges of Interpreting Information
26:21 • 12min
Appreciation, an Unexpected Question, and a Musical Analogy
38:19 • 2min