Introduction

Harvard Professor, Board Member and Advisor George Serafeim shares his story and his insights into the area of balancing corporate purpose with profit. George Serafeim shares insight from his work and his book "Purpose and Profit: How Business Can Lift Up the World", where his is  exploring the challenges and opportunities in building and sustaining profitable purpose-driven organizations that have a measurable positive impact on society. He is member of several boards including both listed and Fortune 100 companies, and he is an academic partner at State Street Associates. George is passionate about exploring and guiding leaders and companies in building companies that positively impact all stakeholder.