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Next in Media

A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

Jul 2, 2024
28:37

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require of marketers, whether there is a generational dividing line in TV, and what YouTube crashing the CTV market means for the future.

 

Guest(s): Joe Marchese, Wendy Aldrich, Josh Palau, Janet Balis

Host: Mike Shields

Produced by: Fresh Take

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