Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Vicky Demas, CEO of Identifeye Health, a retinal imaging platform that has raised over $90 Million in funding.

Here are the most interesting points from our conversation:

• Automating Retinal Imaging: Vicky explains how Identifeye Health is leveraging AI and automation to build a fully automated camera, simplifying retinal screening and addressing access to care.
• Founding Journey: The company received initial funding three and a half years ago, with Vicky brought in to reset the company’s vision and direction, thanks to her expertise in AI-driven healthcare solutions from her time at Google X.
• Google X Experience: Vicky shares insights into her time at Google X, where the team worked on high-impact healthcare projects using AI, including early work on retinal imaging for diabetic retinopathy.
• Rebranding Challenge: Identifeye Health underwent a major rebranding exercise, turning it into an exciting team-driven initiative that created a more accurate and trademarkable brand name.
• Tackling Diabetic Retinopathy: Identifeye Health is focused on improving the accessibility and accuracy of diabetic retinopathy screening, aiming to solve the issue of low patient screening compliance with AI-driven simplicity.
• Pre-Commercial Stage: The company is in the final stages of commercialization, actively preparing manufacturing and quality management processes to launch their solution.

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