Episode 518 CopyWriting With Todd Jones Once Piece Of Content You Need

The SDM show, featuring Rob Cairns and Todd Jones, underscores the critical importance of readily available contact information for small businesses. This "NAP" data, encompassing name, address, phone number, email, and social media links, should be prominently displayed on websites, especially on mobile versions, above the fold and in the footer for ease of access. The speakers emphasize the importance of ensuring consistent NAP data across all platforms, including Google Business Profile, Bing Places, Yelp, and other relevant directories. They suggest that businesses ask new clients how they found them to focus marketing efforts. They urge business owners to treat a complete and consistent contact block not as an extra, but as an essential element of successful local SEO and brand-building. Finally, they advise businesses to include schema markup on their websites for enhanced search engine visibility of their contact information.