AI Snips
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Google's Early Antitrust Naiveté
- Dana Wagner joined Google in 2007 to establish their antitrust practice.
- Larry Page questioned the need for an antitrust attorney, highlighting Google's early naiveté about its size.
Google's "Canada" Task Force
- In 2007, Google viewed Microsoft as the biggest anti-competitive threat, not themselves.
- They even had a task force code-named "Canada" to monitor Microsoft's activities.
DoubleClick's Lucrative Business Model
- DoubleClick revolutionized online advertising by connecting advertisers and publishers.
- This lucrative middleman position allowed them to take large margins on ad spending.