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3min chapter
Should We Break Up Google?
Land of the Giants
Google's Anti-Competitive Tactical Manoeuvres
Cone is echoing a popular montra that google has used to defend its size competition is just to click away. Cone: People can choose google, if they like it better, or bing, and what they end up going with is what they really prefer - though it's often more than one click. It makes sense to me that so many people really do for goggle, but we also have to acknowledge that may be because it's the biggest. And Google has been able to build great products in part because of its size. So even if competition like duk duck go, is a click away, for some users, it's just not worth the effort to switch.
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