The Monocle Daily The G7: Pageantry in Canada; will China and Russia get invites next year?
Jun 17, 2025
Marcus Schögel, an Associate Professor at St. Gallen University, and Nico Luchsinger, Executive Director at Asia Society Switzerland, dive into the dynamics of the recent G7 summit in Canada. They explore what Canada gains from hosting and whether countries like China and Russia will be invited next year. Their discussion touches on the G7's evolving brand in global politics and the strategic marketing of the scenic Kananaskis setting, showcasing how host nations enhance their international image.
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India's G7 Membership Case
- India is a top candidate for G7 expansion due to its growing economy and democratic status.
- However, its geopolitical influence is still rising and somewhat below its economic weight.
G7 Values vs BRICS Pragmatism
- G7's brand is rooted in values like democracy, excluding Russia and China.
- Alternative groups like BRICS focus more on pragmatic cooperation despite internal disagreements.
G7 Location as Country Branding
- Hosting G7 summits in scenic, lesser-known regions like Kananaskis showcases a country’s safe and ecologically rich areas.
- This strategy also helps highlight tourist attractions away from contentious urban centers.