The Audible-Ready Sales Podcast Selling in a New Category
Feb 6, 2024
How to align to pain the customer doesn’t know they have when selling new technology. The challenges of selling in a new category and the need for different selling techniques. Importance of understanding ideal customer profiles and targeting early adopters. Focusing on pain points, aligning with outcomes, and qualifying prospects in a new category.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Adapting Selling Techniques for a New Category
03:51 • 2min
Understanding Ideal Customer Profiles and Early Adopters
05:24 • 8min
Targeting the Right People and Setting Up Successful Trials
13:53 • 4min
Selling in a New Category: Understanding Pain Points, Aligning with Outcomes, and Qualifying Prospects
18:08 • 3min