Building your Brand E17: How Madlug is using bags to impact lives with Dave Linton
In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK.
Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises.
In the episode we talk about:
The story of how Madlug got started
How Madlug gives kids in care their dignity back
How Dave came up with the name and the process of branding Madlug
Which book inspired their brand building the most
What marketing has worked well for them and what hasn’t
Find out more about Madlug:
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley