

162: Driving Engagement with Microlearning and Gamification – Catherine Sharpe and Mark Eggers
Feb 10, 2025
Catherine Sharpe, a Capability Specialist at Blackmores, and Mark Eggers from Yarno, discuss their award-winning approach to enhancing financial acumen through gamification and microlearning. They reveal how their collaboration transformed training across Blackmores’ diverse workforce in 13 Asia-Pacific markets. Key topics include leveraging learner-centered design, utilizing quick quizzes for engagement, and tackling financial gaps through strategic insights. Their innovative methods effectively increased participation and learning outcomes, revolutionizing the approach to e-learning.
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Gamification Transforms Dry Topics
- Gamification and microlearning address engagement issues in dry topics like revenue management.
- Tailoring to user needs and diverse markets fosters measurable learner results.
Flipped Quiz Model Enhances Learning
- Asking questions upfront flips traditional e-learning, engaging learners better.
- Space repetition reinforces learning by revisiting questions multiple times.
Craft Effective Quiz Questions
- Write plausible, balanced answer options without "all of the above" to encourage critical thinking.
- Mix question difficulties to maintain learner interest and reduce drop-off.