Masters of Scale Nike’s CEO John Donahoe on wartime leadership (Rapid Response)
Feb 25, 2021
John Donahoe, CEO of Nike, shares insights on his wartime leadership style that emerged during the pandemic. He emphasizes the importance of listening to the marketplace and adapting quickly to change. Donahoe discusses the role of digital engagement and innovation, revealing how Nike launched new products every two weeks. He advocates for strong leadership that fosters unity and hope, illustrating how sport can bring people together and drive passion among consumers and employees.
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Why I Joined Nike
- John Donahoe reflects on his decision to become Nike's CEO, driven by the unifying power of sport.
- He saw an opportunity to contribute to something bigger than himself, aligning with Nike's mission.
Peacetime vs. Wartime Leadership
- John Donahoe's initial CEO plan focused on listening and learning from the marketplace.
- The pandemic forced a shift to a "wartime" leadership approach, prioritizing clear communication and top-down decision-making.
Adapting to Lockdown
- Observing people exercising at home during China's lockdown expanded Nike's view on "sport".
- People used everyday objects for workouts, showcasing sport's adaptability and resilience.