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The Hustle Daily Show
It goes down in the… private group chats
Jan 4, 2024
The podcast explores the shift towards privacy online and Gen Z's preference for group chats. It discusses the challenges brands face in reaching Gen Z and the use of QR codes on sports jerseys. The speakers also touch on advertising in private chat spaces and the need for authentic and less intrusive advertising methods.
14:26
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Quick takeaways
- Gen Z's preference for private group chats and community-based apps is challenging traditional advertising methods.
- Brands are exploring alternative platforms like Fortnite and Roblox to engage Gen Z, but finding non-invasive ways to advertise remains a challenge.
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