5min chapter

The Hustle Daily Show cover image

It goes down in the… private group chats

The Hustle Daily Show

CHAPTER

Reaching Gen Z in Private Chat Spaces

Exploring the challenges advertisers face in engaging with Gen Z in private group chat platforms like Discord and Geneva, and the shift in ad spend from social media to alternative avenues such as luxury brands creating their own Discord servers and advertising in platforms like Fortnite and Retro.

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