This week, we are bringing you a fantastic chat with Michelle Berman-Mikel, the owner and founder of Berman Media PD and the developer behind a program called Beyond the Method, which teaches real estate professionals how to use Instagram in a way that helps them grow their business.

She and Tracey do a deep dive into how to use and leverage Instagram and other social media to turn superficial follower engagement into a full-blown lead-generation tool. Michelle has what she calls the “Four Pillars of Engagement” and gives some great insight into how to make and stick with meaningful Instagram content that will help you stand out.

Here’s a glimpse of what you’ll learn:

• Instagram is a powerful platform for real estate marketing, but many agents don’t use it to its potential.
• The four pillars of success on Instagram include value series, testimonials, listing day, and lifestyle content.
• Outbound prospecting is about creating opportunities and building relationships within the community.
• The 'black line approach' is a strategy for success, inspired by Michelle's swimming career, and emphasizes focus, discipline, and trust in the process.

Related to this episode:

• Michelle Berman-Mikel | LinkedIn 
• Michelle Berman-Mikel Instagram
• Can you have a “presence” on Instagram without being “present” | HousingWire
• Berman Media
• HousingWire | YouTube

Enjoy the episode!

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.

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