E273: Growing an Ecommerce Business in an Ultra-Niche Market

It’s been a hot minute since I did one of these Under the Hood episodes. Today, I bring you one that could be both interesting and potentially helpful for those selling products in narrow niches.

It can be difficult to be number one in a highly saturated and competitive niche. That’s not usually a problem for folks with businesses in very specific and product-focused niches. 

 Nevertheless, being involved in an ultra-niche business has its own share of challenges.

Today, I’m talking to Mark who helps run a dancewear company in an ultra-niche market.  Originally started by his grandma 40 years ago, he was instrumental in its shift from selling wholesale to retail in 2017.

Here’s a look at where the business is at right now.

• How Mark got involved in ecommerce (2:43)
• How they stared in the online space (4:05)
• What the revenue’s like (5:19)

Mike puts in a couple of suggestions for growing the business. 

• Do SEO (7:11)
• Look at selling on Amazon (9:26)
• Put out good quality content (12:15)
• Start using Facebook Messenger (19:12)
• Free plus shipping offer (20:46)
• Create a giveaway (24:57)
• Add lifestyle photos (29:57)

Under the Hood is a segment where we do an hour-long coaching call with one of our listeners. We take a look at their businesses, provide honest feedback, offer our best business advice, and answer whatever questions they have. In exchange for the free coaching, we will turn the call into a podcast episode so that our community can benefit as well. It’s a win-win!

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