YouTube Creators Hub Sarah Funk: The Creator Who Turned New York into a Full-Time Career
16 snips
Oct 17, 2025 Join travel and lifestyle creator Sarah Funk, who transformed her passion for New York City content into a thriving career with over 75 million YouTube views. In this conversation, she reveals how she pivoted from early struggles to success, the nuances between Instagram and YouTube, and the power of niching down. Sarah candidly discusses her viral video on tourist traps that changed everything and shares her unique approach to content strategy, balancing quantity and quality while monetizing her brand through diverse revenue streams.
AI Snips
Chapters
Books
Transcript
Episode notes
Begin With A Clear Niche
- Start with a tight niche and expand only after establishing authority.
- Make it obvious to visitors what you are known for so they decide to follow quickly.
Viral Tourist-Trap Video Changed Everything
- Sarah went full-time around 2017 and blew through savings before a viral video turned things in 2018.
- A tourist-traps video based on her Disney/Times Square experience caused her channel to explode.
Use Shorts For Awareness, Long Form For Sales
- Use short-form for awareness and long-form YouTube for conversion when selling products.
- Combine both if you already have a product or service to maximize discovery and sales.
