I recently talked about busting the short attention span myth by creating engaging content, but didn’t dive into how to do it.  So, today I’m answering the big question: How do you create emotionally engaging content? How do you transform your material from a boring list of information into a powerful, meaningful human story?

It starts with identifying the controlling idea and primal theme.

In this episode, you’ll learn how to choose them and utilize both to build a sticky message your audience will internalize.  Whether you’re a marketer, business owner, or storyteller, this episode will help you make smarter decisions about what to include in your story to make the impact you want in the world.

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