
Motivational Interviewing & Beyond The Craft of Motivational Interviewing
Sep 23, 2025
Allan Zuckoff, a skilled practitioner, explores the nuances of motivational interviewing (MI) as a craft rather than an art. Heather Flynn contributes her clinical insights, emphasizing the importance of training and integration. Patrick Berthiaume shares how mindfulness and humility enhance MI practice, paralleling it to creative processes. Mike Porteous discusses applying MI principles in sports coaching, highlighting connection and engagement. The panel dives deep into the challenges of mastering MI, the balance between directive and empathetic communication, and the role of science in refining this essential helping craft.
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Craft Versus Art Distinction
- Allan Zuckoff distinguishes craft from art: craft is skillful means to benefit others while art is an end in itself.
- Craft includes creativity but emphasizes function, purpose, and learnability.
MI As A Learnable Skill
- David Rosengren frames MI as a learnable skill with a continuum of natural capacities like empathy.
- He emphasizes that craft removes elitism: people can learn and improve MI.
One-Word Command That Saved A Race
- Steve Rollnick recounts Michael Gervais's paddleboard race where a coach said one word: "Stand up."
- That single, well-timed directive got him back on the board and finished the race.




