The Game Changing Attorney Podcast with Michael Mogill 429. The Unexpected Guide to Digital Marketing with Ryan Deiss [Encore Edition]
The best marketing strategy is the one nobody wants to hear.
In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Ryan Deiss, CEO of Digital Marketer and one of the most respected authorities in modern marketing. Ryan shares the brutal lesson he learned sitting at a bar with a quarter million dollars in debt, the napkin that changed everything, and why the principles that saved his business contradict nearly every marketing trend being sold today. This conversation strips away the hacks and shortcuts to reveal what actually determines who wins in any market, why weak businesses fail faster with good marketing, and how the most successful entrepreneurs think about growth, identity, and what success really means.
Here's what you'll learn:
- Why the entrepreneur who can spend the most to acquire a customer always wins, and how to engineer your business to do exactly that
- How to recognize when chasing marketing tricks is costing you more than it's gaining you, and what to focus on instead
- What separates entrepreneurs who scale successfully from those who burn out or plateau along the way
Marketing without a solid foundation is just expensive noise.
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Show Notes:
03:44 – The unexpected lesson from selling a $14 ebook and thinking beyond a one-time sale
04:58 – Why entrepreneurs need the dangerous mix of naivete and overconfidence to get started
08:30 – The back-of-a-napkin decision that changed everything
10:40 – How simplifying the business model led to the first $1 million year
15:32 – The real metric that matters in marketing and why most people focus on the wrong one
17:19 – Marketing as an amplifier and why it can’t fix a broken business
25:46 – Why great marketing must get people to not just notice, but stare
31:00 – The patterns behind the least successful entrepreneurs
39:40 – How Ryan defines success and the power of optionality
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Links & Resources:
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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