Success in STR—or anything—comes down to one question: do you really want it?

This episode dives deep into mindset, grit, and the obstacles that stop most people before they ever scale.

• The difference between interest and commitment

• Why obstacles are often just excuses in disguise

• Lessons from Navy SEALs on resilience

• How to reframe challenges into momentum

• What separates consistent winners from quitters

👉 Do you really want it? Prove it—click the link below and start building your STR business today.

00:00:02 – Deciding If You Really Want It

00:01:29 – The First Mindset Shift Toward Success

00:02:24 – Breaking Through Excuses and Rationalizations

00:03:26 – Why Most People Quit Too Early

00:04:50 – Building Grit When Challenges Stack Up

00:06:01 – Turning Pain Into Long-Term Discipline

00:07:15 – Lessons on Focus From Elite Performers

00:08:29 – How to Push Past Mental Barriers

00:09:39 – Recommitting When Doubt Creeps In

00:10:58 – Keys to Sustainable Personal and Business Growth

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#235/conversas corajosas: a arte de encarar o não dito, com Elisama Santos