Earn Your Leisure How Chocolate Clothes Global Turned African Culture Into a Global Fashion Brand
Jan 16, 2026
In this engaging conversation, Kwaku Bediako, the vibrant founder of Chocolate Clothes Global and a talented fashion designer from Ghana, shares his journey in transforming Afrocentric textiles into a sought-after global brand. He discusses the pivotal role a CNN feature played in his brand's growth and reflects on the nuances of modernizing traditional fabrics. Kwaku also describes networking moments, including styling Steve Harvey and a near-miss with Naomi Campbell, showcasing the blend of cultural influences driving his innovative designs.
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Media Validation Changed Perceptions
- A six-month CNN profile and other international features turned Kwaku's family skeptics into believers.
- That media exposure opened doors to high-profile clients and accelerated global recognition.
Cloth As Cultural Language
- Traditional African cloth communicates status and messages without words through patterns and symbols.
- Modern designers fuse those meanings with new materials to keep cultural authenticity while updating style.
Fusion Drives Modern African Style
- African fashion now fuses Afrocentric textiles with hip-hop and global trends to create new hybrid styles.
- This cultural cross-pollination lets designers reach diasporas and global audiences authentically.