
How I Built This with Guy Raz Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)
Jan 11, 2024
In this discussion, Allyson Felix, the most decorated American track and field athlete, teams up with her brother Wes Felix to share their entrepreneurial journey with Saysh. They reveal the conflicts she faced with Nike over maternal protections and their leap into creating women's footwear designed for comfort and style. The siblings discuss the challenges of balancing motherhood with a demanding career, and how their experiences shaped their commitment to empowering women in athletics through innovative design.
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Allyson's Pro Decision
- Allyson Felix initially resisted going pro in high school, prioritizing college.
- However, the timing of the 2004 Athens Olympics led her to turn pro to focus on her event.
Wes's Detour
- Wes Felix's professional running career was cut short by a liver virus.
- This, though difficult, became a turning point, redirecting him towards business.
Seeking Mentorship
- Seek advice from experts in your field, even if you don't have direct connections.
- Wes Felix contacted Serena Williams' agent, Jill Smoller, for guidance.


