Ep 370: The Anyday Microwave Renaissance: Story-Telling with Plain Text Emails

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're reheating the concept of microwave cookery, with Anyday founder, Steph Chen, and her Marketing Lead Danielle Walsh... We learn about the family business origin of this upstart brand, coming from the world's largest cookware dynasty, Meyer... Today's podcast deep dive on the power of story-telling, and a master class on the practical, low-fi tactics that Anyday uses to engage customers, and indoctrinate them into the Anyday family... From plain text emails, to outrageously long welcome sequences that invite customers to cook salmon in the work microwave this podcast clears the air on an appliance that has been long limited to melting butter and popping popcorn. Nuke, Nuke - who's there? Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video