In this special episode produced in collaboration with “Gym World Worldwide,” John Franklin chats with Curtis Christopherson, owner of Innovative Fitness.

Curtis' personal-training gym chain spans 23 locations, with each averaging over $1 million in annual revenue. Curtis is also the owner and founder of WRKOUT, a revolutionary digital platform designed for wellness professionals.

He explains how he blew up his brand by prioritizing community and connection, even within a personal-training model. As a direct result of this focus, his studios boast an impressive client retention rate of 7.2 years.

Curtis also shares how he balances his many commitments as a father of two by hiring great staff and carefully managing his time.

Take top tips for success from Curtis and John and start applying them in your gym today.

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4:19 - Packaging and pricing

11:16 - Curtis’ marketing

18:21 - Bucket-list goals

23:20 - Ready to expand

43:01 - Processes and systems