
The Bob Lefsetz Podcast Ursus Magana and Raf Luzi
Dec 7, 2023
Ursus Magana and Raf Luzi, principals at 25/7 Media, discuss social media platforms and the potential for monetization. They explore the future of AR tools and the enduring popularity of Pokemon Go. The conversation shifts to the importance of viewers in advertising and the challenges of reaching younger audiences. Burnout among influencers and monetization strategies on OnlyFans are also discussed. They highlight leveraging signed acts to boost popularity and the process of signing with a talent agency. The issue of talent selling out and the importance of gratitude and inspiring others wrap up the podcast.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
Exploring Social Media Platforms: Snapchat, Instagram, TikTok, YouTube
01:58 • 12min
The Future of AR Tools and Widespread Adoption
13:52 • 2min
The Popularity of Pokemon Go and the Evolution of Instagram
15:28 • 11min
The Value of Viewers and Advertisements
26:56 • 4min
The Shift from Traditional to Digital Media
30:32 • 18min
Holiday Celebration, Scavenger Hunt, and University Education
48:56 • 3min
Dealing with Burnout among Social Media Influencers
52:06 • 17min
Holiday Celebration and Advertisements for Purdue Global and Brisvo
01:09:12 • 3min
Monetization Strategies on OnlyFans
01:12:21 • 21min
Leveraging Signed Acts to Boost Popularity
01:33:34 • 8min
The Process of Signing with a Talent Agency and the Importance of Community and Genre in the Music Industry
01:41:16 • 17min
The Issue of Talent Selling Out
01:58:10 • 24min
Gratitude, Sharing Experience, and Inspiring Others
02:22:17 • 4min
