The Bob Lefsetz Podcast cover image

Ursus Magana and Raf Luzi

The Bob Lefsetz Podcast

00:00

The Shift from Traditional to Digital Media

This chapter discusses the transition from traditional media to digital media and the challenges faced in reaching younger audiences. It explores the importance of validation through traditional media and the potential for high production value in live content. The conversation emphasizes the need for social media individuals to acquire production skills to elevate their content.

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