Content Is Profit

End of Year Special: Newsletter Business - Start, Grow & Monetize. Part 3 (E362)

Dec 24, 2022

Ethan Brooks, creator of an ultimate newsletter guide for Trends.co, dives into the booming world of newsletters. He discusses how to effectively attract and retain readers with quality content and the right editorial strategies. Ethan shares insights on building strong content teams, the essential role of storytelling in advertising, and maximizing customer lifetime value through smart marketing. He underscores the success of referral programs and hints at valuable upcoming resources to help monetize and grow newsletter businesses.

37:11

Episode guests

Ethan Brooks

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Successful newsletters can thrive with small teams and a focus on quality content, allowing for gradual scaling over time.

Curiosity and engagement with niche communities are essential for writers to uncover compelling stories that resonate with target audiences.

Deep dives

Strategies for Editorial Success

Successful editorial strategies do not necessarily require large teams; individuals can start small and scale as needed. For instance, newsletters don't have to be published daily to succeed, as exemplified by The Hustle's beginnings as a weekly newsletter. Good content is critical for growth, and the challenges of hiring writers require careful alignment with the overarching vision of the content. Therefore, it's vital to invest time in finding writers who resonate with your mission and to ensure that the content quality meets expectations.

Intro

4min

Building Effective Teams for Content Creation

24min

The Power of Storytelling and Strategic Advertising

2min

Maximizing Referral Programs and Paid Marketing Insights

2min

Recap and Anticipation for Growth Insights

3min

For the end of the year, we are bringing back some of the most listened to episodes. Today, we bring back the newsletter series.

With the decline of legacy media like newspapers and the rise of community-based businesses, newsletters have found growth.

There are countless newsletters that serve every type of niche. Some make hundreds of thousands of dollars with a few subscribers while others struggle to monetize even with a large audience, and vice versa.

So, what makes these wildly profitable newsletters successful?

That is what we are set to discover in this conversation with our good friend, Ethan Brooks -who’s creating the ultimate Newsletter guide for Trends.co.

After 2 years of research and writing, Ethan knows all the ins and outs of a successful newsletter, such as:

✏️ How You Can Get People To Listen

✏️ Understanding LTV & CAC For Your Newsletter

✏️ Finding The Right Information To Share.

✏️ And Much More…

This is Part 3 of a 3 Part series.

Hope you enjoy it as much as we did!

👉 Make sure to connect with Ethan!

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