Content Is Profit
End of Year Special: Newsletter Business - Start, Grow & Monetize. Part 3 (E362)
Dec 24, 2022
Ethan Brooks, creator of an ultimate newsletter guide for Trends.co, dives into the booming world of newsletters. He discusses how to effectively attract and retain readers with quality content and the right editorial strategies. Ethan shares insights on building strong content teams, the essential role of storytelling in advertising, and maximizing customer lifetime value through smart marketing. He underscores the success of referral programs and hints at valuable upcoming resources to help monetize and grow newsletter businesses.
37:11
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Quick takeaways
- Successful newsletters can thrive with small teams and a focus on quality content, allowing for gradual scaling over time.
- Curiosity and engagement with niche communities are essential for writers to uncover compelling stories that resonate with target audiences.
Deep dives
Strategies for Editorial Success
Successful editorial strategies do not necessarily require large teams; individuals can start small and scale as needed. For instance, newsletters don't have to be published daily to succeed, as exemplified by The Hustle's beginnings as a weekly newsletter. Good content is critical for growth, and the challenges of hiring writers require careful alignment with the overarching vision of the content. Therefore, it's vital to invest time in finding writers who resonate with your mission and to ensure that the content quality meets expectations.
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