Content Is Profit End of Year Special: Newsletter Business - Start, Grow & Monetize. Part 3 (E362)
Dec 24, 2022
Ethan Brooks, creator of an ultimate newsletter guide for Trends.co, dives into the booming world of newsletters. He discusses how to effectively attract and retain readers with quality content and the right editorial strategies. Ethan shares insights on building strong content teams, the essential role of storytelling in advertising, and maximizing customer lifetime value through smart marketing. He underscores the success of referral programs and hints at valuable upcoming resources to help monetize and grow newsletter businesses.
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Start Lean And Define Your Format
- Start lean: you can run a successful newsletter with one or two people and simple formats.
- Choose cadence and curation that fit your goals instead of copying bigger brands.
Hire For Editability, Not First Drafts
- Hire writers based on how they respond to feedback, not just their first draft.
- Run paid test projects and prioritize writers who improve on draft two.
Team Clarity Locked In Long-Term Loyalty
- Luisda shared his team's experience staying together for nearly two years after clarifying mission and expectations.
- He credits that early conversation for reducing friction during pivots.