The Little Known Secret to Generating More Revenue From Every Customer

[00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer

[00:54] When you first sign up with Intercom, they have a great on-boarding email.

[01:35] On-boarding is the biggest lever you can pull to generate more revenue.

[01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)

[02:22] Upsell or downsell when people are checking out.

[03:12] The upsell could be a software that does the work for you.

[03:32] Your solution should be both speed and automation.

[03:49] Dotcom Secrets is a great book about upselling and on-boarding.

[04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.

[04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.

[05:03] Customers who are successfully on-boarded are more likely to buy products and services.

[05:40] That’s it for today!

[05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591